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Memorandum 15-177 HART Ballot Initiative Public Information
Memorandum ID:
15-177
Memorandum Status:
Information Only
Related Meetings
Details
Memorandum 15-177
TO: Honorable Mayor Wythe and Homer City Council
FROM: Katie Koester, City Manager
DATE: October 21, 2015
SUBJECT: HART Ballot Initiative Public Information Plan
The purpose of this memo is to present a detailed public information plan to Council, solicit suggestions on the plan and, most importantly, Councilmember participation in communicating with the public. I bolded areas where your participation and/or input is requested.
Town Hall
The third town hall on the budget is scheduled for November 9. This will happen right after the swearing in of the councilmember that is elected at the November 3 runoff election (5:30pm). This town hall will be an opportunity for the public to comment on the proposed budgets A and B and to provide additional concrete suggestions. It will begin the conversation on longer term solutions to the revenue shortfall the City is facing that will require longer lead time and additional leg work. Staff is working on an interactive spreadsheet that will allow public to try their hand at substituting in elements of both budget A and B to achieve a balanced budget. Please provide me with suggestions of things you would like highlighted or goals you have for this town hall.
Direct Mail
Monday October 26: present draft to Council
Tuesday October 27: send final copy to printer
Monday November 16: mail hits mailboxes
Newspaper
Point of View (Councilmember author)
Insert in both papers
November 9: final proof approved
November 19 and November 26 hit papers
OR
Advertisement (1/2 page or greater) in both papers
November 19 and 26
Radio Spots (commercial)
Air November 14-December 1. Record different Councilmembers talking about the HART ballot initiative.
Radio (public)
Coffee table? And Wednesday before election. Look into paid spots. Council members on Coffee Table.
Direct outreach:
Public speaking events: as short time frame allows. Council ideas and volunteers.
One on One: provide councilmember with materials to pass out, educate people about the ballot initiative.
