CITY OF HOMER

CITY HALL                                  

MEMORANDUM 08-100 

To:                   Homer City Council
Through:          Walt Wrede, City Manager
From:               Anne Marie Holen, Special Projects Coordinator
                        and Staff to the Economic Development Advisory Commission
Date:                July 14, 2008
Subject:            Recommendation for VISTA to serve as Economic Development Coordinator

 


As you know, the Economic Advisory Planning Commission has been active since May, following a year-long period of no activity due to lack of quorum. The EDC has all new members who take their responsibilities seriously and hope to provide an effective voice for economic development in Homer.

Through my work with the Kenai Peninsula Economic Development District (KP EDD), I have seen firsthand the contribution that Americorps VISTAs (Volunteers in Service to America) can play in helping local governments and advisory groups make progress on economic development goals. I have had contact with three VISTAs recruited by the City of Kenai who filled the position of Economic Development Coordinator for the city during their one-year terms. In that position, they provided staff support to Kenai’s economic development advisory committee, coordinated the development of a local economic development plan, served on the KP EDD board, helped plan and coordinate economic forums, served as a liaison with other organizations including the Chamber of Commerce, and responded to public/business owner inquiries, among other things.

On a number of occasions I have heard comments such as “The City of Homer should have an economic development department,” or “The City needs someone who just works on economic development.” Of course, new staff positions are expensive and so far no City Council has wanted to create a new economic development staff position. While certain economic development functions were written into my job description, I don’t actually have any background or education in economic development (other than what I’ve gained here) and I am also pulled in so many other directions that it is hard to devote much time to the EDC or other economic development work.

In my mind, a VISTA represents an opportunity to staff an economic development position (for one year) for very little money. Specific tasks that have been discussed for the VISTA include 1) coordinate the creation of a new Comprehensive Economic Development Strategy for the City of Homer, to replace the plan last updated in 1999.  2) Assist in the development of a user-friendly Economic Development page on the City of Homer website. 3) Work with the Chamber of Commerce to update and maintain the doingbusiness
inhomer.com
website as needed. 4) Work with the EDC, Port & Harbor Commission, and Port & Harbor staff to develop a Port & Harbor Marketing Plan. 5) Provide general staff support to the EDC, including working with members and the City Clerk’s Office to produce meeting agendas and packets. 6) Assist the EDC in gathering information and data relevant to issues that the Commission is working on. 7) Work with the Chamber of Commerce, KP EDD, local college, and/or other organizations to plan and sponsor special events and forums related to economic development. 8) Serve as a liaison between the City of Homer and the Chamber of Commerce Economic Development Committee. 9) Become familiar with economic develop­ment materials and services provided by the Chamber of Commerce, UAA, State of Alaska, KP EDD, and other organizations in order to direct others to these resources. Develop materials specific to City of Homer operations (lease opportunities, zoning regulations, etc.) to assist business owners. 10) In general, act as the contact person for any outside inquiries relating to economic development and the City of Homer.

The Alaska VISTA program is coordinated by the University of Alaska Center for Economic Development. VISTAs typically have a bachelor’s degree or three years of related volunteer/job experience. Some VISTAs are extremely well qualified and are simply seeking to do “something different” for a year. I believe Homer would appeal to someone who is adventurous and energetic and from what I’ve heard, it should not be difficult to recruit a good VISTA. The UAA VISTA program coordinator indicated that our chances of recruiting a VISTA to start work in November are very good if we submit an application this summer. There would be no cost-share involved.

The way recruitment works is that UAA screens prospective VISTAs first and would then forward resumes to us. We would have the opportunity to interview applicants and decide whether to offer the position or not.

An Alaska VISTA is given a $550 relocation allowance and then $492 every two weeks to help cover living expenses. After successfully completing a year with the program, they receive an additional $4,725 education voucher to help pay college tuition or pay off a student loan.

I talked to both the UAA VISTA coordinator (Keith Colm) and to former Kenai VISTA Andy Varner (now working for Southwest Alaska Municipal Council) about the program. Both said that they thought we could probably get a good VISTA without providing any additional benefits, although Andy admitted that the apartment provided to him by Kenai Mayor John Williams “helped a lot.”

In speaking with the City Manager about housing in Homer and the general high cost of living here, he suggested looking at the cabin that the City acquired near the Bridge Creek Reservoir and seeing whether it could serve as a home for the VISTA. If the cabin appears habitable and residency there would not pose problems for the City, we could offer this as an option to the VISTA that we recruit. A VISTA with outside financial resources might prefer to rent an apartment in town, but others might find the cabin idea very attractive. A housing agreement could stipulate that the tenant is responsible for covering the costs of electricity and heat. (Water would need to be hauled in containers.)

Unfortunately, we do not have room at City Hall to provide office space. The VISTA would have to work from home or could perhaps utilize the library at times.  We would be required to provide him/her with a computer, phone, and access to a fax machine. These costs are reflected in the fiscal note of the attached resolution.

RECOMMENDATION: Authorize the City Manager and Special Projects Coordinator to submit an application for VISTA recruitment to the UAA Center for Economic Development. Assuming the application is successful and a VISTA is able to begin work in November, the City Council may also want to consider increasing the economic development budget for FY 2009 to support some of the tasks assigned to the VISTA.