Memorandum 17-052 Proposition 1 Public Outreach Plan

Memorandum 17-052

TO:                        Mayor and City Council Members                      

FROM:                 Jenny Carroll, Special Projects & Communications Coordinator

THROUGH:        Katie Koester, City Manager

DATE:                   March 21, 2017

SUBJECT:          Prop 1 Public Outreach Plan

The purpose of this memo is to provide an outline of the components of the Prop 1 public information campaign, the budget for which will not exceed $5,000.  The information campaign will reach out to voters to inform them about the proposal to add road and trail maintenance as an allowable HART fund expenditure, its impact on Homer’s transportation infrastructure, and the fiscal impact expanding eligible HART expenditures would have on the general fund. 

Outreach components will include at a minimum:

Print media

Postcard mailed to City of Homer residents;
Display ads in two local newspapers;
Informational fliers.

Radio

30-second informational spots aired on KBBI Public Radio and area commercial radio stations.

Digital media

Banner display ads on local newspapers’ websites;
Feature article(s) on the City’s website.