Resolution 13-028 Adopting the City of Homer Logo and Graphic Usage Standards

CITY OF HOMER
HOMER, ALASKA
City Manager
RESOLUTION 13-028

A RESOLUTION OF THE CITY COUNCIL OF HOMER, ALASKA, ADOPTING THE CITY OF HOMER LOGO AND THE CITY OF HOMER LOGO AND GRAPHIC USAGE STANDARDS.

WHEREAS, In October, 1964 the Homer City Council held a contest to obtain ideas for the design of a city seal and the top three entries were developed into a design for a city seal that was approved in March, 1965; and

WHEREAS, The city seal’s symbolism incorporated the ship’s wheel, based on Homer being a small port whose chief occupation, and sport, is fishing. It included the spit that extends into Kachemak Bay, mountains across the bay, and a banner with the date of Homer’s incorporation as a first class city; and

WHEREAS, In August, 1984 the Homer City Council adopted the official city colors as gold, white, black, and blue; and

WHEREAS, The design for the city seal has become an identifying symbol for the City of Homer in various ways such as publications, letterheads, maps, vehicle decals, and apparel; and

WHEREAS, Throughout the years, the design has been altered into multiple versions that are being used in different city departments; and

WHEREAS, A small committee of city staff met to update the logo and develop a usage standard to create a visible symbol that serves as a unifying brand, that will not replace the city seal, but generate a consistent identity for the future; and

WHEREAS, The City of Homer Logo follows the initial intent of the original design, includes the city’s colors, and draws in a shade of green to tie the logo to the city’s website; and

WHEREAS, The City of Homer Logo and Graphic Usage Standards establishes basic guidelines to define fonts and appropriate logo usage formats to promote uniformity in publications and logo usage by all city departments.

NOW, THERFORE, BE IT RESOLVED that the Homer City Council adopts the City of Homer Logo and the City of Homer Logo and Graphic Usage Standards.

PASSED AND ADOPTED by the City Council of Homer, Alaska, this 26th day of March, 2013.

       CITY OF HOMER

          
       MARY E. WYTHE, MAYOR

ATTEST:

    
JO JOHNSON, CMC, CITY CLERK

Fiscal note:  Staff time